Our History — 1988 to Today
Since 1988 Kelley Air has grown from a one-pilot charter operation to a freight expediter with preferred carrier status for Fortune 100 companies. Every stage of growth was driven by customer demand and a commitment to doing it better than anyone else.
How Kelley Grew
Kelley started as an asset-based, certified FAR Part 135 on-demand air-charter freight carrier. After that, customers began asking for more planes than we could handle. Using the competition and other carriers came into play as backup then larger planes. Kelley then began using more air carriers an Air Charter Guide as additional capacity — becoming an air-freight charter indirect air carrier providing handling and trucks on both ends dock to dock.
To continue offering the same high level of service, Kelley began building Unix-based computerized Transportation Management Systems and blast-faxing carriers in the 90s. Between the late 90s and 2009 the first air charter Bid Board was introduced. In 2000 our president met the designer of the first Bid Board. It was then rented to companies like the predecessor of XPO, Fedex, UPS and others. Kelley rented it too adding more carriers to it Bid Board than all the rest combined. That renting continued on while Kelley built our own with all the same features and added others such as automated voice ringing carrier phones giving a brief description and telling them a shipment is available on our Bid Board, email blasts, giving carriers points for notifying us when aircraft aren’t available. The voice part didn’t seem to go over that well for some reason. The rented Board since then disappeared after we stopped using it along with the shrinkage of the number of aircraft and additional regulation In 2009, Kelley introduced the first expedited truck BidBoard in the industry built in mainly C# software, combined with massive email blasts for more carrier options in much less time. Companies like Mcaffee, Semantic, Google, Constant Contact and AOL said it can’t be done and we will be shut down as spam even though we are providing opportunities to carriers. From our past we still saw a chance and went for it and figured out a way they couldn’t stop us. We presented some ideas about our Bidboard to DAT and later to Internet truck stop and asked why don’t they build something works a bit like the features of our Bidboard and they said they don’t like the idea because it will drive down the price per mile paying carriers for its used would have to give to brokers. Now 15 or so years later it works better than ever. In Febuary 2026 Kelley came up with we believe the first Alarm System alerting through our computer screens and phones and set GPS defaults for tracking thresholds at 45 min if truck stops, signal gets lost, drives off route adding that much time or zero time if the driver is too slow and is getting close to not being able to make the ETA to shipper or consignee.
Today Kelley dedicates almost all resources to trucking expedites as well as air-charter freight services — operating a concentrated, effective system that positions trucks and aircraft in less time than our strongest competitors while ensuring precise deliveries.
1988 – Scott Kelley founded Kelley Air with just himself and a single plane for charter at (GRR).
Our president started Kelley Air with just himself and one plane. Certified FAR Part 135 on-demand air-charter freight carrier serving the continental US.
1994 – Opened a second hangar at Muskegon Airport (MKG)
Expanded operations to Muskegon to grow capacity and avoid operational constraints at Grand Rapids Airport.
1998 – Blast-Fax system launched — 150 air carriers reached pretty quick and reminded carrier if anything changed on availability
Kelley’s design team built an innovative blast-fax system reaching approximately 150 air carriers with charter load requests simultaneously. A Unix Dispatch along with a GoldMine contact manager was used. Expanded air-charter services to Canada and Mexico were then used with mainly the help of Eaton Corporation. In 1999 a small company that built a Bid Board for a half billion dollar air charter company was consulted with. The company also built a program to speed up dispatch for police to crime scenes.
2003 – Air Charter BidBoard launched
Created a centralized website enabling charter operators to receive freight information and place bids promptly. Significantly shortened the time from customer request to aircraft on the ground.
2006 – Air Charter BidBoard revamped — email notifications added
Revamped the BidBoard and added email blasts so carriers could see available loads and bid in real time through two channels simultaneously.
2009 – The first Ground Expedite Truck BidBoard introduced
Relocated office in Grand Rapids GRR airport to obtain fiber internet expand dispatch and customer service teams. Introduced the first Ground Expedite Truck BidBoard in the trucking industry, onboarding about 4000 carriers. Started building more dispatch features along with BidBoard. Programmers were hired who also ended up dispatching building better systems from knowledge of software and combining them to develop more efficient expedite dispatch needs. Rented a multi-threaded email server investing like 12,000 hours development to make it work. It did even though companies like Mcafee, Symatic, AOL and Google said it couldn’t be done being shut down as spam. It was for carriers to have more revenue opportunities. This custom BidBoard integrated with the dispatch program went into play recording more carrier data and speeding up the process to get customers more carrier options in the least amount of time with better service. Later invested into more carrier vetting and adding carriers. Asked loadboard companies like DAT and Internet Truckstop why they don’t have a Bid Board type system. The answers it creates too much competition for paying carriers while driving down the price per mile
Today – 44,000+ carrier network — preferred status with customers for over 3 decades
Full GPS alarm monitoring build by Kelley, nine item carrier vetting, proprietary dispatch systems, and a continuously growing vetted network covering the US, Canada, and Mexico BidBoard developed in house, now works than the top 5 load boards all managed from Kelley’s Grand Rapids dispatch center. The Kelley developed Alarm, alerts with preset tracking thresholds is set up with typing 10 characters and a push of the button. Tracking tracks shipments with Kelley built alarm system with alerts such as truck stops, goes off track and can’t make ETA. Tracking and everything is all set fast. Alarms on phone and alerts on computer screens give notify dispatch of the above in detail.
What Makes Kelley Different from Other Brokers
Carrier AND Broker Experience
Unlike most brokers, Kelley has personal experience working as both a certified truck carrier and an asset-based FAA Part 135 air carrier. We understand what carriers can and cannot do — which makes us far more effective at acquiring capacity and managing shipments when conditions get difficult.
Custom-Built Technology
Kelley’s BidBoard, dispatch system, and GPS alarm platform were built in-house at our locations with dependability, structure and speed always in mind — not purchased off a shelf designed specifically for the above. Our Smart Quote BidBoard is faster and more useful than the top five load boards combined with only the best interest of a 3PL freight broker or indirect air carrier for capacity and management.
100% Complete Shipments
A 100% completion always with no exceptions. Honesty, dependability, going extra distance, and fairness with customers and carriers. This formula led to working with a good number of the same customers and carriers for over three decades.

Need Help With That Critical Shipment?
Call us at 1-800-860-1054, e-mail at info@kelleyair.com, or text us at (616) 528-8253.
It could save you time, money, and even a customer.
